Peter Conway Interviews...
Sathis Manoharen
Vibrant and energetic – that is how its regional head of cargo for AirAsia describes the culture at the Malaysian-based low cost carrier. In the past year, it has become very serious about its cargo business too, offering market-beating rates. But is there really such a thing as a low cost model for air cargo?
IS there such a thing as a low cost model for air cargo? Low cost carriers have certainly cut a swathe through the regional passenger business, forcing traditional carriers to completely re-think their approach, and they have made determined attempts at breaking into long haul travel too, though with more mixed results.
But there has been a tendency for them to avoid the cargo business altogether. Many see loading cargo as only an encumbrance that would slow down a quick passenger turnaround, with low cost leaders such as Ryanair in Europe, notoriously refusing to have anything to do with....>> MORE