It's blooming busy at UPS this Valentine's Day

12 / 02 / 2018

UPS is preparing for a blooming busy few days as it expects to deliver more than 88m flowers for Valentine’s day.

The express giant said it expects to handle more than 8m pounds of flowers for US consumers ahead of the romantic celebration, which is enough to fill 64 widebody Boeing 767 aircraft.

The express company said: “To ensure flowers are delivered at the peak of freshness, UPS transports the shipments from colorful growing fields in Latin American countries through the Miami International Airport (MIA), where UPS is one of the largest air cargo carriers, to the final recipient in less than two days.”

“Delivery must move at the speed of ‘love at first sight’,” said Frank Diaz, global marketing manager, UPS Americas Region. “This is why we rev up our operations to move more than 514,000 boxes of flowers. We take helping love bloom seriously.”

UPS said it would transport the flowers in temperature-controlled aircraft and trucks.

Once shipments arrive at UPS facilities at MIA, they stored in a refrigerated warehouse for Customs and Border Protection inspection. 

According to the National Retail Federation, US consumers will spend an estimated $19.6bn, up from $18.2bn a year ago, on gifts for Valentine’s Day, with 10% of that coming from flowers.

Read more express industry news