Qatar Airways Cargo reveals new brand video

16 / 05 / 2018

  • Qatar Airways' chief officer cargo, Guillaume Halleux

Qatar Airways Cargo launched its “Moved by People” brand video at the Air Cargo China event in Shanghai.

The 90-second video, said the Middle East carrier in a statement, brings its strongest attribute, its "human touch", to the forefront of the campaign and emphasises its "commitment to deliver on promises, and the care and reliability shown by its global team of dedicated employees".

Qatar Airways' chief officer cargo, Guillaume Halleux, in his welcome speech at the trade show said: “Our rapid growth and success is evident and would not have been possible without the passion and uncompromising commitment and support of our faithful staff and customers.

"This new campaign and video clearly project the essence of Qatar Airways Cargo’s brand slogan Moved by People, believing that we do much more than transport cargo. To our customers, delivering reliable solutions and services is our promise, and we continue our growth toward becoming the world’s number one air cargo provider in value, scale, reliability and client preference.”

He added: “Asia is a rising superpower and a key growth region for us. Our investment and presence at this industry event is a strong signal of our intent for the continued expansion of our footprint across China and Asia.”

Following the launch, Qatar Airways Cargo’s new brand video will be promoted on the carrier's social media channels and website, qrcargo.com.

Qatar Airways Cargo will also participate in the Air Cargo China forum on 18 May, focused on collaboration, technology and innovation in the airfreight of temperature-controlled specialised products. 

Qatar Airways Cargo will receive two Boeing 777 freighters within the next six months, taking its total freighter fleet to 25 aircraft in 2018. 

Qatar Airways Group chief executive Akbar Al Baker recently signed a letter of intent to purchase five Boeing 777 freighters to bolster its cargo division’s rapid fleet expansion.

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