IATA rides to the rescue
21 / 03 / 2014
FULL CREDIT to IATA for upping its air cargo game in the last few years.
For an airline association, which traditionally appeared to be more favourably focused on passenger affairs, cargo suddenly has great drive and energy at its core as it wrest-les with a panoply of growing pains.
I say suddenly, because it has taken 70 years or so to get to this point. Des Vertannes and his colleagues deserve a big thank you from the air cargo industry for not only consistently identifying and promoting the key issues, but also for carving out potential solutions through consultative and co-operative methods.
IATA’s World Cargo Symposium, held in Los Angeles a couple of weeks ago, illustrates my point. This event was probably the best organised air cargo ‘talk-in’ that’s ever been staged. And I’ve been to a few.
The list of articulate speakers on a wide range of excellent subjects – covering the effects of on-shoring, trade protectionism, modal shift, the environment, to new regulations on security and temperature-control, the much-needed revolution in ground handling and, overall, devising ways and means of making this industry more sustainably profitable in the long term was remarkably good.
Pity the hotel’s broadband kept collapsing.
Air Cargo News’ aim for another important discussion subject for later this year – which is currently at the planning stage – will, I hope, be equally well received.
My colleagues and I are in the throes of investigating the prospects of a thorough exploration of all that’s new about the air cargo industry and its ability to keep up with temperature-controlled transportation regulations and trends.
Carriers and other players who wish to enter – or remain – in this highly valued upper-yield niche need to stay awake and on track.