Airfreight drives IAG widebody link

03 / 12 / 2012

  • IAG

    The two old brands will continue to operate under the IAG umbrella.

 

FREIGHT demand triggered the decision to launch IAG Cargo's London-Madrid widebody route - according to bosses.

The positive news came as part of an IAG media day to launch the new air cargo brand.

Combining the strengths of Iberia Cargo and BA World Cargo the new company is "extremely exciting" according to Steve Gunning IAG Cargo's managing director.

The two firms have been aligning all their products, systems and hubs to form a completely new company since April 2011 and the company formally came into existence on December 1, 2012.

Gunning told assembled media at their London hub: "The launch of our brand is an important milestone in our aim of becoming the world's leading air cargo network.

"In short, it will make it easier than ever to do business with us and help us become more competitive."

IAG Cargo is keen to tap Iberia's South America routes and combine that strength with BA's strength in Europe, Asia and Transatlantic routes.

Among the news at the launch Jude Winstanley, senior vice president cargo network development and alliances, revealed the company had already initiated a widebody connection between Madrid and London - in a move driven by freight demand.

For full reports read more in the December 17 edition of Air Cargo News.