AMERICAN Airlines (AA) Cargo has improved its sales reach with a novel tie-up with a forwarder network.
In a move designed to further extend its sales activities – with as broad a range of customers as possible – AA Cargo has signed a Memorandum of Understanding with Global Logistics Network (GLN), a network of forwarders and other intermediaries.
It will allow increased interaction between the two parties with a goal of increasing business opportunities, both claim.
From the airline’s Fort Worth, Texas, headquarters, Roger Samways, managing director of global accounts and sales strategy for AA Cargo, reveals that the US carrier has been looking at prospective network partners where there is potential to expand existing business.
“With GLN, I believe we have found such a partner where we can develop a relationship which is mutually beneficial.
"By working closely together in a more formal way, we hope to be able to build upon the relationship which we already have with some of GLN members and increase the business development opportunities for both parties,” he adds.
Founded in 2003, GLN encompasses leading, independently-owned and operated companies worldwide that specialise in the logistics industry – including forwarders, transportation intermediaries and associated companies – all working together in a network environment.
With 423 members with combined annual revenues of US$8.7bn and 21,127 experienced and capable staff handling over five million shipments per year, GLN is larger than many of the multi-national forwarders.