Geodis Wilson appoints new chief marketing officer
GLOBAL freight management company Geodis Wilson has appointed Ivy Boyer as its chief marketing officer (CMO).
She succeeds Kim Pedersen, who recently became executive vice-president.
Boyer will be driving the business development strategy of the company worldwide.“Globally we are experiencing a very dynamic and fast changing market,” she notes.
“To identify and anticipate those trends that are crucial to the effectiveness of our clients’ supply chains is becoming a critical factor in achieving success.
“Matching the market’s dynamism and providing adaptable logistics solutions are crucial ingredients in our innovation-driven strategy,”adds Boyer, who has more than 20 years of experience in the freight forwarding industry.
She began her international career in the Philippines, before holding management positions with various transport companies in Australia, Singapore and the USA.
In March 2009, she joined Geodis Wilson as global account manager and was promoted director of global accounts in September 2010, based in the Netherlands.
In this position she took charge of developing the freight and logistics business of Geodis Wilson’s largest customers, amongst them global players in hi-tech and automotive segments, consumer electronics, retail, fashion and luxury brands.