Lufthansa Cargo: much more than just the ‘basic’ offering

Lufthansa Cargo is to begin offering a new product for the shipping of general air cargo from September this year.
To be called td.Basic and only available via online booking, the German freight-carrier said that it will offer “high Lufthansa quality at extremely attractive prices”.
Those ‘attractive prices’ will be made possible by simpler behind-the-scenes processes and by the product only being available as a booking via the internet
However, it will also entail slightly longer shipping times. td.Basic will be used for any shipments for which the customer is happy to accept a transit time of three days more than that of Lufthansa Cargo’s estabilshed td.Pro product.
Those clients who require the faster transit time can continue to use td.Pro, while for those wanting even faster shipment there is also Lufthansa Cargo’s td.Flash option for express shipping.
“We are now adding a price offensive to our long-standing quality offensive,” stated Alexis von Hoensbroech, board member product and sales at Lufthansa Cargo
“Our customers will be able to benefit from Lufthansa quality with particularly price-sensitive cargo as well from September. With this innovative basic offering, we are enhancing our product range and charting a path for growth in the standard cargo segment.
“Our new online offering underscores that Lufthansa Cargo remains a forerunner when it comes to developing innovative products,” von Hoensbroech added.
He noted that Lufthansa Cargo customers will have “even greater influence over the speed and price of our transport services”.
Development of the new td.Basic product forms part of the carrier’s CARGO eVOLUTION strategy, with which Lufthansa Cargo aims to further increase paper-free operations and become “the number one in the world for air cargo services”, amongst other objectives.