Where are our new leaders?
30 / 01 / 2013
IS THE air cargo industry falling behind other sectors when it comes to attracting talent to its ranks?
Will its leaders of tomorrow come from the ranks of those who failed to land employment in more glamorous industries?
They are difficult questions … posers with no apparent answers, Air Cargo News discovers (for full story see issue ACN 745).
Not too long ago, the aviation sector was a powerful magnet for young talent. Airlines basked in the glamour of flying, the perks they offered were envied in other professions, and the prospect of postings to exotic locations drew in bright recruits with an international outlook.
Fast forward to 2013, and the erstwhile belle of the recruitment ball has lost most of her attractiveness. Flying has become a mundane chore, most perks have been sacrificed on the altar of cost cuttings in a notoriously unprofitable business, and the sales job in the exotic location has gone to a GSA.
Career paths are largely non-existent, and training has been slashed to the bone. IATA is so concerned about the difficulty of enticing bright talent to the air cargo industry, that it has launched a general promotional campaign to raise public perception of airfreight.
It has kicked off an ‘air cargo makes it happen’ campaign aimed at the general public, which highlights the role and impact of air cargo on modern life and on the global economy.
Meanwhile, Air Cargo News is doing its bit by supporting air transport students via its air cargo scholarship fund which has been taken up by Cranfield University in the UK.