Kerry Logistics wins contract to execute Smiffys’ international growth

Kerry Logistics has been chosen by UK-based fancy dress company Smiffys to help it carry out its international expansion plans.

Kerry Logistics will provide global freight forwarding services and supply chain solutions from Smiffys’ central distrubition centre in Ningbo, China, to the UK, Germany, Australia and the USA.

Kerry Logistics will use its ‘virtual buying office’ for Smiffys’ purchase orders (POs) – an online tool designed to enhance efficiency and visibility across the company’s supply chain.

Emma Rowlands, strategic sales director at Kerry Logistics, commented: “We are delighted to be working with Smiffys to be a long-term partner in their continued overseas growth. It’s a great showcase for Kerry, given the complexity of integrating our warehouse management system with our PO management tool to enable total visibility of stock from factory to final destination.”

Ross Johnson, Head of Global Logistics, Smiffys, added: “We have awarded the contract to Kerry due to their origin capabilities, viability solutions and impressive footprint across Asia. Our supplier base makes Kerry the ideal long-term partner due to their presence across Asia and to fuel our expansion across the continent, from both a supply and distribution point of view.”