Cargo 2000 reveals Cargo iQ rebranding and expanded data project
30 / 03 / 2016
Cargo 2000 is to get a new identity and will launch a new data project and certification scheme as part of a revamp of the organisation.
At the World Cargo Symposium, the IATA organisation revealed that it would now go by the name of Cargo iQ as part of a strategic transformation programme.
The revamp will also see it launch a Smart Data Project, as well as a new audit and certification scheme.
The data project will add 110m lines of performance information annually to existing measurements to allow members to improve their processes.
Ten million airport-to-airport and 5.5m door-to-door shipments were measured by Cargo iQ in 2015, enabling members to take action to improve and standardise internal processes by identifying where quality was an issue.
IATA global head of cargo Glyn Hughes said: “The air cargo industry continues to face enormous challenges and in order to fulfil the value proposition shippers demand, we must focus much more on delivering quality.
“Cargo iQ’s new approach to benchmarking and the use of smart data will help ensure we can indeed meet that objective.”
The group will also implement a new audit and certification scheme, which is focused on giving the Cargo iQ Quality Management System Certification higher international recognition.
Cargo iQ executive director Ariaen Zimmerman said: “Cargo iQ members work together to measure success and continuously improve the value of airfreight for customers.
“We have successfully developed a system with clear milestones and unique route maps, and thanks to our reliable monitoring, members can improve their services to customers.
“We are excited to embark on this next chapter of our work, which benefits the whole industry, with innovative ideas and new members.”
Cargo iQ membership board chairman Max Sauberschwarz, who is also Kuehne+Nagel’s global head of carrier and gateway air logistics, said he was looking forward to the rebrand building positive momentum for the organisation’s work in the industry.
“Cargo iQ stands for collaboration, trust, quality, reliability, and innovation,” he said.
“Our organisation provides value for our members and for the air freight industry and we are excited to be progressing with the new name now, based on the achievements of the group to date.”
The group also announced that Emirates SkyCargo, Brussels Airport, Vienna Airport and CargoAware had joined the organisation.
Emirates divisional senior vice president, cargo, Nabil Sultan said: “With the rebranding of Cargo iQ and the launch of their strategic transformation programme, we felt that the time was right to become a member.
“We look forward to making meaningful contributions to the group as well as learning from fellow members to further improve our own quality assurance programme.”