Finnair Cargo switches focus to commercial digitalisation

By Damian Brett

Finnair Cargo is switching its digital development focus to commercial operation following investments in its terminal operations.

The Helsinki-hubbed airline said that it is now offering new online booking and space availability services for customers.

The new services will provide customers with access to real-time rates and availability, and the ability to make, amend, and track bookings and get confirmation any time of the day.

New services also include an option for booking special cargo and as well as the allotment booking functionality. 

Up until now, the airline said it has mainly focused on digitalising its terminal operations, following the opening of a new terminal in 2018.

“Our target is to make our customers’ daily work easier, by offering intuitive and stunningly simple digital services,” said Karri Kauppi, head of revenue and pricing, Finnair Cargo. “Giving a possibility to make special cargo as well as allotment bookings online is key for our customers as one third of all shipments with us are special cargo.”

The services have been available to Finnish customers since September 14 and rollout will start in Sweden, Denmark, and the Baltics later this month.

Further rollout to key markets for digital sales will continue during rest of 2021 and in 2022.

“Digitalisation is continuously offering new possibilities to improve our performance as well as creating transparency towards our customers,” said Fredrik Wildtgrube, vice president Finnair Cargo.

“Creating value for our customers via digital means is part of our long-term strategy and development plan. We have designed our own booking channel with our customers’ needs in mind and expanding their options to select how they choose to do business with us.”

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Damian Brett

Damian Brett
I have been writing about the freight and logistics industry since 2007 when I joined International Freighting Weekly to cover the shipping sector. After a stint in PR, I have gone on to work for Containerisation International and Lloyds List - where I was editor of container shipping - before joining Air Cargo News in 2015. Contact me on [email protected]