Cathay Pacific Cargo launches new priority service tiers

By Damian Brett

Photo: Cathay Pacific

Cathay Pacific Cargo is launching three service tiers that will allow customers to pay more to ensure their shipments receive priority.

The priority solution offers three service tiers: First (PR1), Essential Plus (PR2) and Essential (PR3).

PR1 is the premium tier that offers access to capacity even on high-demand flights, with guaranteed uplift once the booking is confirmed.

In case of disruption, the shipment will be protected on to the next flight and late shipment acceptance and early shipment retrieval are available when applicable.

PR1 also offers access to the carrier’s 24/7 operations control centre for enquiries and support through a live chat function.

PR2 provides access to capacity on popular flights and with a higher handling priority than PR3, which is described as the standard service.

Cathay Pacific general manager cargo commercial George Edmunds said: “Our Priority tiers are reflected directly in our new Click & Ship booking platform, Cathay Pacific Cargo or EzyCargo websites, in order to put speed and access to capacity at our customers’ fingertips.

“We want to make the value proposition of Priority more distinctive to our customers and we are using KPIs to ensure that we are transparent and deliver to their expectations.

“As part of our commitment to adopting new technology to deliver better service to our customers, we are pleased to add Live Chat as a new component to [PR1].”

All three services are available for general cargo, but PR1 and PR2 are also applicable to shipments requiring special handling, including pharma, fresh and dangerous goods.

Cathay Pacific Cargo recently restarted freighter flights to Europe after an absence from the trade lane of more than three months.

Source: Cathay Pacific

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