Etihad Cargo revamps loyalty programme

Etihad Cargo has revamped its customer loyalty programme and a rebranded cargo loyalty scheme named PayloadRewards.

Launched in 2013, Etihad Cargo’s revamped PayloadRewards has more than 5,300 active members from 74 different countries.

With PayloadRewards, members will continue to earn miles as before, with an additional opportunity to start earning bonus miles for general cargo and premium cargo booked through Etihad Cargo’s new online booking portal at www.etihadcargo.com.

In addition, cargo customers can now avail exclusive benefits upon attaining Silver, Gold or Platinum Tier Status with PayloadRewards. More enhancements will be progressively rolled out, the airline said.

Etihad Cargo is also revealing a renewed Global Customer program, which allows global freight forwarders to partner with Etihad Cargo on three distinct tiers: Global Account, Global Plus and Global Partner, each holding a range of differentiated support levels.

Haleema Al Hosani, Etihad Cargo’s newly appointed Senior Manager Global Accounts & Loyalty, said: “Today’s unveiling of these commercial schemes is a proud result of the interactive dialogue we have been having with our global customers over the past months, aimed at enhancing our value offering. These programmes have been designed to reward growth, trust and consistency, embedding a renewed customer-driven culture into Etihad Cargo’s modus operandi”.

This latest reveal forms part of a wider review that Etihad Cargo undertook in 2018 to overhaul its commercial offering and align more closely with its customers’ objectives. This entailed the launch of two additional products (FlightValet and FreshForward), the attainment of CEIV Pharma, as well as additional capacity on core trade lanes.

The airline has also recently upgraded its digital capabilities.