Etihad Cargo to launch Sales Cockpit digital sales optimisation tool

Etihad Cargo, the cargo and logistics wing of the UAE’s flag-carrier, has collaborated with Netherlands-based data and market analysis consultant Rotate to develop Sales Cockpit, a digital sales optimisation tool that will enable the carrier to improve its customer relationships and add value to its partnerships.

Sales Cockpit is now being launched across Etihad Cargo’s global network of stations.

Etihad Cargo’s partners and customers are expected to benefit from commercial teams and sales representatives having updated data analysis and a real-time snapshot of Etihad Cargo’s business on particular routes, with details of individual customers and by product.

They will also have access to tailored recommendations, enabling them to add value to business relationships.

The cargo carrier and Rotate spent more than 6,000 hours developing Sales Cockpit, with 50 Etihad Cargo team members contributing 1,000 hours in the development of the tool.

The partners first joined forces on the project in May 2023.

Sales Cockpit utilises data and machine learning (ML) to facilitate a more in-depth understanding of the carrier’s partners and customers.

Using custom-built algorithms to analyse data, it generates tailored and customisable recommendations on how users can strengthen customer relationships by identifying current and future opportunities.

Following the roll out of Sales Cockpit, Rotate will continue to develop further features and enhancements to the platform.

Stanislas Brun, vice president cargo at Etihad Cargo, outlined: “The successful co-development and completion of Sales Cockpit in partnership with Rotate will benefit Etihad Cargo’s partners, as sales representatives and account managers are empowered by data to have more meaningful interactions with customers.

“The tailored recommendations provided by this innovative tool will help Etihad Cargo deliver a more efficient and seamless customer journey and boost sales, helping the carrier to develop stronger partnerships and help customers achieve their business objectives.”

Brun continued: “Etihad Cargo and Rotate’s partnership has enabled the carrier to provide its expertise to help unlock the full potential of digitalisation.

“Sales Cockpit will benefit not only Etihad Cargo and its customers but also has the potential to transform how other carriers in the wider air cargo community access the vast amounts of data available and use it to start having more meaningful and engaging conversations with their customers.”

Ryan Keyrouse, Rotate’s chief executive, added: “Co-developing Sales Cockpit with an innovative partner like Etihad Cargo gave us unique access to an expert team to rapidly build and validate the solution.

“The collaboration helped maximise adoption, as both Head Office and local teams were involved throughout its development.”

Only yesterday (11 March), Rotate revealed that Ryan Keyrouse had assumed the position of chief executive at the software provider and strategy consulting company.

The move became effective as of March 1.