Flower power for Saudia Cargo

Copyright: Saudia Cargo

Saudia Cargo has seen its flower volumes increase since the start of the Covid-19 pandemic, while the airline has also noted growing demand for flower volumes directly into the Middle East.

Saudia Cargo regional director, Africa, Ken Mbogo told Air Cargo News that as the flower sector enters its traditional peak season demand for the transportation of the perishable product is “extremely high” for volumes into Europe but also to the emerging Middle East market.

Mbogo explained that volumes into Saudi Arabia and UAE have increased over the last couple of years due to the gradual development of a direct sales market.

He explained that previously flowers for the Middle East would go through flower auction platforms, such as those in the Netherlands.

However, these flower markets have been disrupted by Covid restrictions and lockdowns resulting in more direct sales.

Mbogo added that Saudia has also benefited from surging demand for flower transportation over the last couple of years as its freighters were able to pick up volumes that would have previously been transported in the bellyhold of passenger aircraft.

Also, flower exporters rely on a dependable transport operation given the perishable and sensitive nature of the cargo and freighter flights are able to offer more certainty than the bellyhold operations that are flying.

“There has been an increased demand as a result of Covid,” he said. “This is largely attributed to the general continual reduction of PAX belly capacities and subsequent pressure on limited freighter capacities.”


Photo: Saudia Cargo

Mbogo was speaking as the flower industry enters its traditional February peak season.

The airline’s main flower exporting countries are Kenya (NBO) and Ethiopia (ADD) in the Africa Region with its main importing countries being the Netherlands (AMS) and Belgium (LGG).

The airline currently operates daily B777F/B747F scheduled freighter frequencies on key lanes NBO-AMS/LGG and holds a market share of more than 22% on those lanes.

“Saudia Cargo has strategically opted to maintain this significant capacity level, in order to meet and sustain the Africa (NBO) flower export market,” said Mbogo.

“This is looking at the past, present and long term continual support from Saudia Cargo towards fresh/flower Industry.”

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Damian Brett

Damian Brett
I have been writing about the freight and logistics industry since 2007 when I joined International Freighting Weekly to cover the shipping sector. After a stint in PR, I have gone on to work for Containerisation International and Lloyds List - where I was editor of container shipping - before joining Air Cargo News in 2015. Contact me on [email protected]