Joint effort delivers Beaujolais Nouveau to Japan

From left to right, the three partners involved: Kim Van Assche, VP sales Europe at DHL Aviation; Taneda san of Nippon Express; and Jean Ceccaldi, managing director of Aero Cargo France

DHL Aviation, Nippon Express and general sales and services agent (GSSA) Aero Cargo France (a subsidiary of ECS Group) have joined forces to deliver 225 tonnes of Beaujolais Nouveau to Japan.

The seasonal wine was flown from Paris Charles de Gaulle International Airport into Tokyo Narita International Airport for this year’s Beaujolais Nouveau Day, when the wine is made available, on November 21.

Three separate consignments were required to transport the required volumes: two full charters, plus another shipment. The two charters arrived at Narita on November 5 and 12 respectively.

Kim Van Assche, VP sales Europe at DHL Aviation, noted: “Through our partnership with Aero Cargo France, our GSA representative in France, we take pride in our direct customer engagement.

“During the 2019 Beaujolais Nouveau season, DHL & Aero Cargo not only used DHL’s five weekly Narita flights to promote our network to Beaujolais customers in France, we also ensured a full end-to-end customer service delivery through a flight arrival event at Narita Airport to mark the arrival of the first 90 tons of this year’s Beaujolais season.”

Collaborative work between the partners to set up the shipments began much earlier this year, with a contract signed in July.

Jean Ceccaldi, managing director of Aero Cargo France, observed: “We are regularly involved in shipping Beaujolais Nouveau.

“Thanks to good relationships with Nippon Express and the trust that DHL Aviation has in us and in our ability to optimise the way in which Beaujolais is marketed, this operation was a great success.”

“The main difficulty is the natural factor, which is by definition beyond control. Indeed, the availability of the wine with sufficient time for all the logistics required before the air shipment is the crucial point. But this year, nature was on our side and all worked well,” he added.

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