New livery for Qatar Cargo freighter to celebrate diversity

Source: Qatar Cargo

One of Qatar Cargo’s freighters has been given a new livery highlighting the diversity of its employees as part of the carrier’s WeQare sustainability initiative.

The freighter, which features images Qatar Cargo’s employees, on June 29 flew from Toulouse to Oslo via Doha. 

The freighter will serve as the company envoy for Chapter 4 of the WeQare initiative, which focuses on diversity, the airline said.

Guillaume Halleux, chief officer cargo at Qatar Airways, said: “This Moved by People freighter is dedicated to the 2,873 diverse colleagues who take Qatar Airways Cargo from strength to strength. It is their dedication, innovation, and collaboration that has made Qatar Airways Cargo the world’s number one cargo airline, today. Therefore, they are all mentioned by name inside the word people on the livery.”

Chapter 4 Diversity is the latest focus topic in WeQare’s sustainability initiative centred around the environment, society, economy, and culture.

It follows on from Chapter 3 – “Let’s Stand Together”, launched in April of this year, in support of disadvantaged children across the globe.

Chapter 1 – “One Million Kilos” kicked off in July 2020, and provided free transport of 1m kilos of humanitarian aid and medical equipment to charitable organisations.

And Chapter 2 – “Rewild the Planet”, which started in 2021, Qatar Airways Cargo committed to preserving wildlife and endangered animals, and transporting them back to their natural habitat free of charge.

Qatar Cargo launches next stage of its WeQare charitable initiative

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Damian Brett

Damian Brett
I have been writing about the freight and logistics industry since 2007 when I joined International Freighting Weekly to cover the shipping sector.After a stint in PR, I have gone on to work for Containerisation International and Lloyds List - where I was editor of container shipping - before joining Air Cargo News in 2015.Contact me on [email protected]