IAG Cargo launches loyalty programme for larger customers

IAG Cargo's Acentis building at London-Heathrow

IAG Cargo has established a new loyalty programme for its larger freight forwarder customers.

The Forward.Platinum programme allows customers with a revenue spend of €1.3m per year to redeem loyalty points for flights with British Airways and Iberia, or at 250,000 hotels worldwide.

The company said the new scheme would complement its existing the Forward.Reward scheme that was launched for small- and medium-sized customers in 2017.

Matthew Gardiner, head of marketing and external communications at IAG Cargo, said: “Forward.Platinum will enable IAG Cargo to keep rewarding its customers as they grow, providing a seamless transition from the gold tier of the award-winning Forward.Rewards programme.

“Forward.Platinum is designed with a greater level of customer personalisation in mind. Our largest customers will now benefit from bespoke loyalty promotions tailored to their businesses.”

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Damian Brett

Damian Brett
I have been writing about the freight and logistics industry since 2007 when I joined International Freighting Weekly to cover the shipping sector.After a stint in PR, I have gone on to work for Containerisation International and Lloyds List - where I was editor of container shipping - before joining Air Cargo News in 2015.Contact me on [email protected]