Latam Airlines boosts digital offering with

LATAM Cargo and have begun a strategic partnership to make customer bookings easier. Photo:

Latam Airlines Group has struck a deal with a digital sales platform to offer efficient and direct booking options.

The Group and its cargo subsidiaries (the Latam Cargo carriers) has entered a strategic relationship that will make the carriers’ network available for instant booking on the platform.

“We want to provide customers with reliable and efficient solutions and a broad set of options that allows them to choose what works best for them,“ said Latam Cargo’s chief executive officer, Andres Bianchi.

“The strategic collaboration with enables expansion into an established, high performing digital marketplace, and to meet and exceed clients’ requirements for complete visibility and control in the booking process of their shipments,” he added.

This initiative is part of Latam Cargo’s innovative digitalisation agenda, with the aim of diversifying its distribution channels while offering customers best-in-class direct booking options.

This approach is proven to deliver freight forwarders more effective results than using airlines without this capability, said

Freight forwarders will be able to book the Latam Cargo carriers’ capacities from Europe and North America instantly on from Q2 2022. users will have access to the carriers’ services to more than 15 countries.

The Latam Cargo carriers are the first group of carriers in the region to diversify distribution channels, and also the first to partner with

Latam Cargo Chile, Latam Cargo Colombia and Latam Cargo Brazil are the cargo subsidiaries of Latam Airlines. They have access to the belly of the Group’s passenger aircraft and have a fleet of 11 freighters that will gradually expand until reaching 19 freighters by 2023.

Latam Airlines eyes Colombia expansion as restructuring continues

Booking portal launches data insight platform

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Rebecca Jeffrey

Rebecca Jeffrey
New to aviation journalism, I joined Air Cargo News in late 2021 as deputy editor. I previously worked for Mercator Media’s six maritime sector magazines as a reporter, heading up news for Port Strategy. Prior to this, I was editor for Recruitment International (now TALiNT International). Contact me on: [email protected]