LATAM Cargo to launch new product portfolio as it reveals future strategy

The LATAM Group has launched a new strategy for its cargo operations following the merger of its various businesses under a single brand.
LATAM Cargo, which is made up of LAN Cargo, TAM Cargo, LAN Cargo Colombia and Mas Air, has already introduced a new pharma product, cargo rewards scheme and a new website as part of the new look group.
A new product portfolio is also set to be launched this year.
The airline group said the new strategy would be built on three pillars: agility, reliability and trust.
LATAM Cargo commercial vice president Álvaro Carril said: “Customers are still the main focus of all of the company’s decisions, developments and actions.
“This new strategy responds to their needs and seeks to strengthen the relationship of trust and transparency that we share with them, backed by high standards of service and more convenient and reliable solutions.”
During the second half of 2016, the airline group will offer a new product portfolio for its international business, designed to "respond to cargo customers’ diverse needs on the basis of clear promises and the development of processes and systems that ensure consistent delivery".
the cargo airline’s marketing and commercial development director Gabriel Oliva said: “According to our customers’ needs, the new portfolio will include different types of products with specific attributes for each shipment, ensuring clear agreements and the transparency of information.
“Moreover, products will feature a new and innovative routing alternative, making more service options available.”
The pharma product was launched last year and offers load priority, temperature control and constant communication with customers.
Another recent implementation is the Cargo Rewards loyalty scheme, which rewards around 80% of all tons shipped, with customers accumulating miles that can then be exchanged for flight tickets on oneworld airlines.
The new website was launched at the start of May.
The airline group’s cargo business has had a difficult start to the year as weak economic conditions have taken their toll on freight traffic. The airline has responded by reducing freighter capacity.

Share this story

Related Topics

Latest airlines news

Air Cargo News Awards finalists revealed!

Air Cargo News is delighted to reveal the finalists for this year’s Air Cargo News Awards. The team of 10…

Read More

Share this story

Swiss WorldCargo is recertified for IATA CEIV Pharma

Swiss WorldCargo has once again been re-awarded with IATA’s CEIV Pharma (Center of Excellence for Independent Validators in Pharmaceutical Logistics)…

Read More

Share this story

Silk Way Airlines flies whales to Spain

Silk Way Airlines has flown two beluga whales from Moldova to Spain as part of efforts to relocate the animals…

Read More

Share this story

Air Cargo News

Air Cargo News
Established in 1983, Air Cargo News is the leading source of news, information, interviews, analyses and reports to the global airfreight industry. Our leading portfolio includes print, digital and events that give businesses in the airfreight industry the ability to connect with decision-makers in this sector.