Lufthansa Cargo launches dynamic pricing

By Damian Brett

Lufthansa Cargo has added dynamic pricing and real-time booking to its online portal.

The airline said the new development, which uses its Rapid Rate Response system, will help expedite and simplify the booking process for customers.

Starting in December 2019, the system will generate spot price offers for all customers based in the following pilot markets: Thailand, Vietnam, North and Northeast India, Beijing, the Middle East, Iran, Turkey, USA (California, Nevada, Arizona, Hawaii, New York, Connecticut, New Jersey, Massachusetts, Maine, New Hampshire, Vermont, Rhode Island, Washington, Oregon, Idaho, Alaska), Mexico, Spain, Portugal, Cologne and Stuttgart.

Lufthansa Cargo will gradually extend the system and deploy it worldwide by the end of 2020.

“With automated spot prices, we can make our customers offers. We are speeding up and simplifying our booking process considerably and further expanding our digital sales channels. This complements our existing personal and digital services,” said Dorothea von Boxberg, chief commercial officer at Lufthansa Cargo.

In addition to the option of booking on the company’s own eBooking channel, Lufthansa Cargo will in future also offer air freight forwarders the option of directly connecting their own systems via an application programming interface (API).

External sales platforms will also be successively connected. Cargo.one is the first platform with which Lufthansa Cargo has already gone live

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