CEVA rebrands recent African acquisition
30 / 12 / 2020
CEVA Logistics has completed the rebranding of its summer 2020 acquisitions in Africa, with AMI and MANICA becoming CEVA Logistics from January 2021.
The immediate rebranding does not include MANICA in Zimbabwe, Malawi and the borders, which will be branded MANICA a company of CEVA Logistics through to January 2022.
As a part of a strategic plan to become a leading player in the African market, in June 2020 CEVA Logistics took a majority stake in AMI Worldwide and its brands AMI and MANICA.
Since then, teams in all locations have worked together to focus on rebranding facilities, equipment, IT and business development materials.
A CEVA spokesperson said that task is now complete, and effective from January 2021 all locations in Kenya, Uganda, Tanzania, Rwanda, Burundi, Mozambique, Botswana and Zambia will progressively be branded as CEVA Logistics. In Zimbabwe and Malawi the rebranding will take an additional year for completion, from January 2021
Three CCIS facilities which joined the CEVA Logistics network in Mali, Burkina Faso and Ivory Coast will also be branded CEVA Logistics.
Four new CEVA Logistics operations have been established in Mauritania, Senegal, Benin and Cameroon under the company’s own identity.
The spokesperson said that CEVA Logistics’ network consists of 42 countries in Africa and is now branded in 21 countries.
All 1,300 employees of the acquisitions have joined the CEVA Logistics global network with the objective of facilitating cargo movement within Africa and strengthening trade ties with the rest of the world.
The expanded African network maintains its close relationship with CEVA’s parent company, the shipping and logistics CMA CGM Group, which enjoys a historically strong continental presence in the continent of Africa.
Said CEVA Logistics’ Bruno Plantaz, Managing Director India, Middle East and Africa: “Customers will see a seamless transition as the locations become fully part of the CEVA Logistics network in Africa.
“From the start of the New Year we will be further facilitating cargo movement within Africa and strengthening trade ties with the rest of the world, all under the CEVA Logistics brand. Our customers will recognise our strong global network alongside our best-in-class services and unmatched expertise.”