Global Critical Logistics signs Saudi deal with SAL

By Chris Lewis

Paul Martins, chief executive and president, GCL (right) and Faisal Al-Bedah, managing director and chief executive of SAL . Photo: Global Critical Logistics

Live events service provider Global Critical Logistics (GCL) has signed an exclusive commercial partnership agreement with SAL Saudi Logistics Services.

SAL will provide exclusive logistics services to all GCL companies in Saudi Arabia, for customers in the entertainment, live events, sport and motorsports, fine arts and film and television production sectors.

The deal will include projects originating in Saudi Arabia and those requiring solutions into and out of the country.

SAL handles 99% of Saudi Arabia’s inbound and outbound air cargo with operations at Riyadh, Jeddah, Dammam, Madinah and many other domestic stations.

Saudi Arabia’s Vision 2030 economic and social reform programme aims to make the Kingdom a top destination for the entertainment industry.

GCL chief executive and president, Paul Martins, said: “Our group has been supporting live events in the Kingdom for several years now and it has been exciting to witness the incredible development and growth of this industry and related sectors in Saudi Arabia.

“Being part of the positive transformation is a privilege that we do not take lightly and working with a strong local partner is key. SAL is not only well established as the clear leader of integrated logistics services in Saudi Arabia, but equally has the desire and vision to further develop and grow logistics solutions for critical end markets.

“Partnering with a locally established leader that shares our ambition for zero-failure service delivery is the best way for us to ensure that we can deliver the high-quality value proposition that our customers expect.”

SAL managing director and chief executive Faisal Al-Bedah, added. “GCL is one of the leading international companies providing critical logistics services and has a key role in facilitating entertainment and art activities. The importance of this partnership reflects on Saudi Arabia’s Vision 2030, which puts considerable focus on sports and entertainment industries, in turn reflecting positively on enhancing the quality of life within the Kingdom.”

At the end of last year, GCL acquired film and TV logistics firm Dynamic International and recently added Madrid-headquartered Asesores de Flete to the group. It has also expanded its activities in Miami, Portugal, South Africa, and Singapore.

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