The elusiveness of air cargo quality

THE biggest single problem with the airfreight industry is not so much low yields or overcapacity, but poor quality.
Poor quality is when customers (whoever they are) do not receive value for money.
Lost and damaged shipments, misdeclarations, missing documentation, tautly stretched deadlines, broken promises . . these are just a few of the infuriating by-products of poor air cargo quality.
So, what is the only true, sustainable solution? Forget the bickering and the posturing at industry meetings and forums, real quality will only come with transparency. 
When customers can see for themselves where their goods are at any given moment, when they discover that their consignments of urgent production line parts are in fact not on a truck at Houston but are, instead, still on a Boeing over Cincinatti, will come improved services.
There will be no hiding place any more.
All carriers, forwarders, handlers, agencies, airports, truckers, etc will have to get it right – first time, every time – or crash out of the game.
That’s the big reason why piece-level tracking is absolutely critical to the air cargo industry’s future.
It’s what the integrators do every day and is something the disjointed air cargo indus-try (via Cargo 2000) has been dreaming of for 20 years.
We’re almost there. Technology is arriving. Air Canada, for example, is about to launch an RFID solution (see next Air Cargo News); and there are those GPS gadgets sending electronic messages back to home base. Bring it on.
Share this story

Related Topics

Latest business news

ATSG: “Strong demand” for leased freighters during coronavirus

By Rachelle Harry

Aircraft leasing company Air Transport Services Group (ATSG) has highlighted that its half-year results reflect “solid growth, improving cash flows…

Read More

Share this story

Forwarder and shipper charter deals propel Atlas Air in Q2

By Damian Brett

Atlas Air Worldwide Holdings saw its operating revenues and income increase during the second quarter of the year as forwarders…

Read More

Share this story

Lufthansa Cargo revenues lifted by capacity crunch

By Rachelle Harry

Lufthansa’s logistics division, which includes Lufthansa Cargo, saw revenues rise in the first half of this year, despite significant cuts…

Read More

Share this story