The Range is at home with DHL

DHL Global Forwarding has been working with homeware retailer The Range to enhance its import supply chain. Based in the UK, The Range has enjoyed rapid growth in demand for its 65,000 product lines and has asked the forwarding arm of the Deutsche Post group to develop a robust, scalable, supply chain solution that supports continued growth and achieves significant cost savings.
DHL has introduced a new order management and shipment visibility IT system to increase end-to-end visibility and underpins the operating platform and collaborates with The Range imports team to manage vendor management in country of origin, proactive alerting of shipping exceptions and global coordination via control towers in Hong Kong and the UK.
Alex Simpkin, head of supply chain for the retailer said: “The Range has experienced an immediate benefit from the solution, as it has created an increasingly robust system environment, scalable processes and enhanced visibility in our import operations.”
Chris Hudson, senior director, development – EMEA international supply chain, at DHL Global Forwarding, added: “By sharing our supply chain expertise we have built a strong partnership with one of the UK’s most successful retailers of recent years that delivers value to both parties.”