CLIVE to provide airfreight data to TIACA in new partnership
09 / 03 / 2020
By Rachelle Harry
TIACA has signed an memorandum of understanding (MOU) with CLIVE Data Services to create and deliver air cargo market and route analyses to TIACA members.
CLIVE, the creator of the new ‘dynamic load factor’ analysis, strives to give the earliest possible barometer of market analysis based on cargo data – volume and weight perspectives of the cargo flown and capacity available – shared by a representative group of global airlines.
Under the terms of the MOU, CLIVE will provide market data for TIACA’s Cargo Pulse newsletter and social media platforms, and for speakers at TIACA conferences.
Steven Polmans, chairman of TIACA, explained: “As part of the transformation of TIACA, we are promising to deliver more content to our growing membership – but only content of value to their businesses and which accurately represents and promotes the global air cargo industry.
“CLIVE’s dynamic load factor [analysis] is registering a lot of interest because it breaks with tradition and is changing the way air cargo usage is measured based on the realities of today’s market. It is also the fastest source of data, which is also very appealing for our members.”
Niall van de Wouw, managing director of CLIVE Data Services, added: “Working with TIACA enables us to put our market intelligence in front of a large group of respected decision-makers, who we hope will embrace our new load factor methodology.
“This represents another important step forward in getting the industry to accept there is a new and more accurate way to measure how full flights are.”
CLIVE Data Services, which also recently became a recent member of TIACA, will deliver its first market analyses to the Association’s members thislater month.