Digital platform FreightBro signs MoU with Middle East logistics group

India-based freight forwarder platform FreightBro has signed a Memorandum of Understanding (MoU) with The National Association of Freight and Logistics, (NAFL), Dubai, to help its 400 members to digitise their services.

With this partnership, the forwarders in the Middle East region will be able to access import rates for China and India and book shipments instantly. The platform will enable them to manage quotations, shipments, communication, and visibility on the go.

FreightBro is India’s first freight forwarder facing platform. It provides a digital platform for freight forwarders that enables them to “procure rates faster, reduce operational inefficiencies, boost sales, make informed decisions using data analytics and thereby provide a seamless user experience”.

Speaking about the partnership, Mohammed Zakkiria A, Co-founder, FreightBro said: “As the UAE market rides the wave of digitization, this partnership comes at a perfect time as a strategic initiative to accelerate digitization in the Middle East freight industry. For FreightBro, the association will help us expand our presence in the Middle East and work closely with the forwarders of the region. Also, it is in sync with our ongoing trade lane development and solutions for small & medium sized forwarders in India, the UAE, and China.”

Nadia Aziz, President, NAFL, added: ‘’FreightBro’s platform and application will surely speed up work for the forwarders, cut costs and help them grab a greater market share.  It will also connect us more efficiently with top-notch Indian forwarders and traders and will create more synergy between both the countries.”