Rotate launches free air cargo capacity tool
21 / 11 / 2023
Ryan Keyrouse. Source: Rotate
Data provider Rotate is offering a live air cargo capacity tool that air cargo company users can access for free.
The tool contains live updated flight data from thousands of airlines, more than 9,000 airports and over 200 aircraft types and allows users to see the amount of air cargo capacity on various trade lanes.
The data has been “filtered, cleaned, and enriched to deliver unique, real-time insight into changes and trends in air cargo capacity”, Rotate said.
Gert-Jan Jansen, co-founder of Rotate, said: “The air cargo industry has long been investing in digital and technology solutions, which have led to ever-increasing amounts of data being produced and stored every day.
“The true challenge, now, is not in collecting more data; it is in putting that data to good use and formulating real actions that improve commercial and operational decisions.
“Our Rotate Live Capacity tool supports a range of functions within the air cargo industry, from network design to business development, benchmarking, carrier management, pricing, and market trend analysis.
“Access to real-time data also opens up a whole new range of use-cases going forward – such as pricing and revenue management, for example.”
The platform will have additional features added over time.
Ryan Keyrouse, co-founder of Rotate, added: “Data has grown into a commodity. With this in mind, we want to democratise the availability of high-quality market data and are therefore taking a pioneering approach by offering access to our Live Capacity tool for free to the air cargo industry.
“Airlines, airports, handlers, forwarders, OEMs, GSAs, and other industry-related companies can register to access the tool, free-of-charge.
“Our belief is that the real value is not the market data itself, but rather in the interpretation and the analysis of this data, which drives actions and better decisions.
“To further support this, we have placed a strong focus on ease-of-use to allow all users to navigate the platform easily and quickly.”
Premium features on the platform include capacity forecasts, pro-active and personalised alerts on capacity changes, indirect capacity overviews, a competitive position analyser, and additional data granularity such a charter identification.
