Bolloré presents PRISM, a ‘next-generation’ 4PL

Bolloré Transport & Logistics has deployed PRISM, its next- generation 4PL company designed to meet the specific needs of customers engaged in transforming their supply chain.

PRISM, present in every continent, offers digital solutions which can be customised and interfaced, either through its own LINK 4PL management system or through reversible solutions available on the market.

PRISM will contribute to the freight purchasing strategy and provide end-to-end flow management, while seeking to optimise costs and time to market.

Depending on the requirements specified, it will also implement optimised transport plans to reduce the carbon footprint of transport operations.

PRISM is a global structure with a presence in every continent and offers coverage across three time zones for 24/7 availability and greater customer proximity.

Explained Alain Cohen, managing director, PRISM: “Businesses expect their strategic logistics providers to be committed to performance and able to manage operational risks effectively, within a partnership based on flexibility and transparency.

“For this reason and in response to these issues, Bolloré Transport & Logistics has created PRISM, a neutral, independent company supporting its customers by committing to a performance obligation, particularly in terms of economic competitiveness and operational excellence.”