CEVA names Binetti as its new CCO

Supply chain services giant CEVA Logistics has confirmed that Laurent Binetti will take up the position of chief commercial officer at the company on September 1.
According to a CEVA statement: “Binetti brings a wealth of experience in developing and managing different sales channels, from small enterprises to leading global multinationals.”
And Xavier Urbain, chief executive of CEVA Logistics, added that: “He will bring different and exciting views on how to bring our commercial and business development activities to the next level.”
After starting his career in the retail industry, Binetti subsequently spent more than 20 years with technology specialist Dell, where he held several senior commercial positions in Switzerland and the UK.
Of late, he has led several start-up initiatives, helping young entrepreneurs to structure their go-to-market strategies.
Binetti will be based at the CEVA Logistics head office in Baar, Switzerland. He will have  a place on the company’s Executive Board.

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