Fashion firm Missguided signs up with Kerry Logistics

Multi-channel fashion retailer Missguided has selected Kerry Logistics to provide air and ocean services.
The contract will see Kerry handle all international air and ocean needs for the UK-based retailer, as well as providing a wide range of value-added services and on-the-ground logistics support through its network across the Greater China region and Asia.
Missguided will also make use of Kerry Logistics’ Virtual Buying Office (VBO), a web-platform with supply chain and planning functions designed to provide visibility from Purchase Order (PO) creation through to final delivery.
Missguided operations director Brett Young said: “It is fundamental to our business strategy that we have a global logistics partner that has the flexibility to react quickly to our demands no matter where the consignment is coming from or going to.”
Emma Rowlands, sales director of Kerry Logistics UK added: “We are delighted to be working with one of the UK’s fastest growing and innovative brands. Seamless transparency will be fundamental in managing the fast-moving supply chain for Missguided.
“Our strengths in Asia, combined with the recent acquisition of Apex Maritime and its affiliated companies in the US, will enable a strong platform to manage the client’s strategic growth and expansion across the globe,” added Rowlands.
Missguided opened its first physical retail space in Westfield, Stratford City, London, in November 2016, and its second, in Bluewater, Kent, is due to open in summer 2017.

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