GCL swoops on event specialist forwarder ADF

By Damian Brett

Global Critical Logistics (GCL) has acquired Madrid-based live event specialist forwarder Asesores de Flete, S.A. (ADF).

GCL said that ADF, which concentrates on the live event, entertainment, sports, and broadcast industries, will be integrated into ts Rock-it Global brand.

“Together with Rock-it Global’s extensive presence in Latin America, the ADF acquisition solidifies Rock-it Global’s in-house capabilities to serve customers throughout the Spanish-speaking world,” GCL said.

Paul Martins, chief executive and president, GCL said: “Establishing a company-owned presence in Spain not only strengthens our geographic footprint in continental Europe, but also gives us direct access to customers in key end markets within the region.

“We are always looking for strategic opportunities to grow the business, enhance our value proposition to customers, and expand service offerings across the world.

“The acquisition of ADF builds on our strategy of enhancing capabilities to target customers in high growth industries such as live events, music touring, sports, broadcast, and film and television production.”

ADF will continue to be led by founder and managing director Carlos Arauz Sanchez.

Arauz said: “We believe this partnership will further allow us to leverage a global network and shared resources for our existing customers, whilst continuing to deliver critical solutions in Spain and the region.”

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