JF Hillebrand appoints new CFO

Beverage industry logistics firm JF Hillebrand has appointed Jeroen Visser to succeed Thorsten Beer as group chief financial officer and executive board member.

Visser joins from family-owned retail company Blokker Holding where he held the position of group CFO. He has also held various senior level finance roles at Air France-KLM over the last 20 years, ranking from group Treasurer to CFO of the International Passenger and Cargo divisions. He will report directly to CEO Cees van Gent.

 Visser said: “I am looking forward to joining the first-class team at JF Hillebrand, just as it is celebrating its 175th anniversary. The company has an impressive international footprint and I am excited to aide it in its future growth strategy.”

Current CFO Thorsten Beer will relocate to Shanghai from 1 August, where he will lead the organisation in Greater China – the fourth largest wine import market with a market value of $2.9bn.  It is also a key growth area in JF Hillebrand’s plans.


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