Seko Logistics wins beauty contest

Feelunique, Europe’s leading online beauty retailer, is opening a distribution hub in Hong Kong this month in partnership with SEKO Logistics to serve its rapidly growing customer base in mainland China.
Sales have grown exponentially since the retailer launched its dedicated Chinese website three years ago and China now accounts for 20% of its annual sales.
Joel Palix, chief executive of Feelunique, said: “The rise of China’s middle class and its appetite for luxury and niche beauty brands is setting China on a course to become the biggest beauty market in the world. Feelunique is already enjoying rapid growth in this market by fulfilling orders from the UK.
“By localising distribution, we will be able to lower shipping costs and compete on a different scale in this market by making Feelunique accessible to a much larger potential customer base in China.”
Founded in 2005, Feelunique has a choice of more than 32,000 products and 500 brands across makeup, skincare, haircare, fragrance and electricals.
Tony Barnes, chief operating officer Asia of SEKO Logistics, said: “Feelunique is a forward-thinking retailer that has already begun to establish itself with Chinese consumers. We look forward to working with them to take this to the next level and grow our businesses together in the region.”

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