DHL: e-commerce success depends on delivery

Express service provider DHL Express has launched a global digital campaign to develop its e-commerce business and help sellers make the most of opportunities in this booming marketplace.
‘Where Everything Clicks’ is aimed at companies of all sizes and offers advice on how to enhance international shipping capabilities and how to target “internet-savvy” buyers, for whom delivery options can be a deciding factor in where to spend their money.
DHL Express chief executive Europe and head of commercial John Pearson said: “International e-commerce is growing at a remarkable pace, and we want our customers to grab their share of the market – that means adding value to their e-commerce proposition.
“Our customers’ success is closely tied to their buyers’ satisfaction with the delivery experience and the delivery options offered.”
Through how-to videos, white papers, and customer and trend videos, Where Everything Clicks reveals purchasing habits of online shoppers, including those vital delivery preferences, and shows merchants how to use this information to gain a competitive edge and increase sales.
“We want to educate current customers and to convert potential international web merchants,” said Pearson. “We’re convinced that cross-border e-commerce has a huge upside that many merchants –B2C and B2B – have not yet tapped.
“Our aim is to support web sellers as they go global and to stand as the international express provider of choice for e-commerce.”