Panalpina focuses on total supply chain

PANALPINA plans to beat market growth with its gross revenues by 20 per cent, according to its latest corporate strategy. For 2011 to 2014, the company expects an average market volume growth of five per cent for airfreight.

“It is our clear goal to outperform market growth. This will mainly be achieved through organic growth, but acquisitions remain a viable option,” said Marco Gadola, chief financial officer, adding that customised IT products will be key to that success.

Panalpina’s chief executive officer, Monika Ribar (right), said the company will strongly push both supply chain and value-added services, such as supply chain optimisation and after-market services, to complement its core air and ocean freight businesses.

“We are far more than a freight forwarder,” Ribar said. “All of these services allow us to offer our customers global and tailored end-to-end supply chain solutions.”

She added that there will be particular focus on the consumer and retail, healthcare, hi-tech, and oil and gas markets, as well as developing trade lanes between Asia and the ‘old economies’.