LEGO scores a hit with airfreight
12 / 05 / 2016
LEGO kits are now the latest marketing craze for the air cargo industry, with Heathrow Airport and Volga-Dnepr using the famous Danish-made toy bricks as the must-have exhibition stand accessory.
Pictured with his company’s innovative LEGO view of bellyhold capacity is Nick Platts, the head of cargo at Heathrow Airport.
The give-aways were much in demand on the Heathrow stand at the Multimodal show in Birmingham.
Nearby, at Volga-Dnepr, the Russian cargo airline had its own LEGO accessory, a model of a AN 124-100 freighter aircraft. To win this, you had to submit your business card. Off the Record duly obliged and has his fingers crossed.
Elsewhere at Multimodal, there was a chance, courtesy of DHL, to compete in a Formula One simulator car around a race track. Off the Record might as well as stayed in the pits, given his miserable laptime.