Air Charter Service’s new logo
29 / 06 / 2016
Air Charter Service (ACS) unveiled a new logo earlier this week, the first change in the company’s branding for more than a decade.
ACS group marketing director James Leach explained: “The previous logo was created 12 years ago and had begun to look a little tired.
"Since that was created the company has added 17 offices and grown in staff numbers by more than ten times. Following our 25th anniversary last year, with recent diversification of our business and investment in technology, we felt that it was the right time for a change.
“We wanted it to be an evolution rather than a revolution of the old logo that has served us so well. The initial inspiration for the design was the three main divisions of the company: Cargo, Executive travel and Group travel. The dynamic emblem resembles an arrow – denoting the business going forward.
“We are very excited about this image change, and about the company’s future going forward with further diversification and growth to come.”