Chapman Freeborn appoints its first ever group director of sport

By Rachelle Harry

Airfreight charter specialist Chapman Freeborn has appointed Nick Lamb as its first ever group director of sport.

Cricket enthusiast Lamb comes to Chapman Freeborn from Tourvest Destination Management, where he was head of sales.

Lamb also spent five years working in the sports travel division of a global destination management company, specialising in the management of travel and logistics at major sporting events worldwide.

In his new role, Lamb is tasked with growing the company’s aircraft charter offering to serve sports teams, corporate sponsors and governing bodies.

Lamb commented: “I have built up a strong knowledge of the sports industry over many years, especially at Tourvest, where I specialised in destination services at World Cups, Olympics, European Championships and Ryder Cups.

“It’s clear that 2021 is going to be a huge one for sport, not least because events postponed this year due to the pandemic — including the Olympics and Euro 2020 — are being added to an already packed and exciting calendar.

“At a time when there are so many health concerns, chartering a plane is the most efficient way for teams, corporate sponsors, media and supporters – once spectators are allowed entry to major events again — to travel to tournaments.

“So, the opportunity is there, as a company with a long heritage and an excellent reputation, to increase our share of the market. My aim is to expand and grow the sporting side of the business.”

Neil Dursley, chief commercial officer at Chapman Freeborn, added: “Appointing a group director of sport is an important strategic move for the business as we look to take advantage of a rapidly growing sector in air charter travel.

“Lamb arrives at Chapman Freeborn with many years of experience in the sports travel and destinations services environment. Impressive sales results in his previous position, plus the fact that he has also been involved in elite sport and understands the sector at a deep level, made him the perfect candidate for the role.

“He will be a great fit for our passenger commercial and VIP teams, and will add considerable firepower to the ASG Group of companies that already have good experience in this sector. We are delighted to have him onboard.”

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