Are you getting the message?
28 / 06 / 2013
If the recipient is another EDIfly customer, the message is instead routed over the internet for free. If not, it is sent on its way over the traditional EDI network, accruing messaging costs.
As for reliability, if you send a message on a traditional network it has only one way to go, but the internet was designed to have an infinite number of routes by which to transmit data.”
That makes people nervous of changing the way they are sent, since it is unlikely to advance their career much if it works, but which could really damage their prospects if it fails.
“Technical people are very, very conservative,” Roessler observes. “They like to see any new concept pass the test of time before they adopt it.”
“So even though it would make sense to use our application just for cargo traffic alone, the technical people in many carriers tend to want to look at the big picture.”
“To put an application into the datacentre of such entities can’t be done overnight,” says Roessler. “But now they have fully assessed its technical capabilities, and we have a handful of carriers due to start testing or even go live on the passenger side within the next month.”
One is Swissport, which now has it installed at all its 160 locations worldwide, and others include SATS in Singapore and HACTL in Hong Kong. Leading forwarder Schenker is also on EDIfly.
“Confidence in the product is building and word of mouth is starting to work,” he says. He even claims that some type B messaging suppliers are getting concerned about EDIfly’s success: “This shows we have a very interesting product and some mess-aging providers have a lot to lose.”
“When I worked at Etihad and Royal Jordanian, the IT department said don’t log all the messages on the systems you have purchased because it will cost too much in type B messaging. Many companies now use email to get round this, but then you don’t have any proof that the message was received.”