The end of easy pickings
22 / 08 / 2012
These have been eventful years for cargo, and looking back over them Oliver Evans, chief cargo officer for Swiss, sees not just the story of one carrier that has managed to thrive despite many challenges, but also of an air cargo industry that has, as he puts it, “left its age of innocence”.
“We are seeing the return of community spirit, while knowing certain territories are outside the law and should not be approached.”
“That is why I joined TIACA and became an officer with them with the full support of my company,” says Evans. “I am perfectly aware of the legal framework, and every TIACA meeting has a legal reminder at the start.
Others are also now joining TIACA and other organisations to improve collaboration, whereas a few years ago people would have been nervous to do it.”
“There is no doubt that we wasted several years in a shouting match,” says Evans. “Airline CEOs got together and set targets, but they failed to understand that cargo is different from the passenger side, because in ticketing the airline controls the whole process.
It took the frustration of forwarders telling airlines where to get off to bring about a better approach, and certainly under the excellent stewardship of Des Vert-annes and Tony Tyler, things are now moving in the right direction.”
In my view, that would be an easy step to take and would save an awful lot of work for the entire industry.”
Overall e-freight numbers are going up at the carrier, and Evans insists the end of 2014 target for full implementation set by IATA is definitely achievable.
Everyone sees the honey now, and there is a glut of newbuild freighters, along with the latest generation of long-haul passenger aircraft with large bellies.”