UPS invests in technology with new digital expert

Bala Subramanian. Photo: UPS

UPS has appointed Bala Subramanian to the newly created position of executive vice president and chief digital and technology officer.

Effective July 18, Subramanian will report to chief executive officer Carol Tomé and join the UPS executive leadership team with responsibility for technology and industrial engineering to drive more innovative, agile and flexible solutions for UPS stakeholders.

“Bala will supercharge our digital transformation at UPS, driving new competitive advantages for our customers and partners,” said Tomé. “He will be laser focused on making it easier to do business with UPS, while giving our employees new tools to unleash even more innovation for our customers.”

In this new role, Subramanian will be responsible for the overall strategy, design, development and execution of UPS’s technology, industrial engineering and digital transformation functions and will be a key driver in growing the business.

Subramanian brings a wealth of experience to UPS, most recently serving as chief digital officer at AT&T, where he and his teams led the digital transformation of employee and customer experiences. His efforts helped to modernise technology and establish an agile and data-driven approach to working across the company.    

Prior to AT&T, Subramanian served as the chief digital Officer at Best Buy, where he helped lead the company’s turnaround with responsibility for technology, product development and operations across the company’s global e-commerce portfolio. Bala also served in technology leadership roles at T-Mobile US and Ericsson earlier in his career.

UPS appoints new president for UK, Ireland and Nordics

UPS moves into India with new joint venture

UPS announces organisational re-alignment

Share this story

Related Topics

Latest airfreight digitisation news

IBS Software appoints new CEO

Aviation software firm IBS Software has appointed Somit Goyal as its new chief executive to succeed Anand Krishnan. Goyal has…

Read More

Share this story

Air Canada Cargo signs up for Rotate’s Sales Cockpit

Air Canada Cargo will use Rotate’s Sales Cockpit technology with the goal of increasing sales and monitoring performance of its…

Read More

Share this story

Thai Airways joins WebCargo platform

Thai Airways will place its cargo capacity on the WebCargo by Freightos platform to offer forwarders access to real-time booking,…

Read More

Share this story

Rebecca Jeffrey

Rebecca Jeffrey
New to aviation journalism, I joined Air Cargo News in late 2021 as deputy editor. I previously worked for Mercator Media’s six maritime sector magazines as a reporter, heading up news for Port Strategy. Prior to this, I was editor for Recruitment International (now TALiNT International). Contact me on: [email protected]