Seko launches new e-commerce returns service

SEKO Logistics has launched a new returns service for retailers, etailers and consumers that allows customers to have greater visibility of the logistics operation.

The logistics firm said that its new OmniReturns service combines its logistics operation and digital platform.

The service offers visibility from label creation to stock re-entering the warehouse, in-country returns carriers and processing hubs, customs compliance and repatriation services and the ability to automate customer refunds or store credits

Currently, around 30% of all products ordered online are returned, 67% of shoppers say they check the returns page before completing their purchase and 92% of customers will buy something again if returns are quick and easy, and preferably offer free shipping.

Justin Irvine, chief product officer at SEKO Omni-Channel Logistics, said: “OmniReturns combines all the knowledge and best practice we’ve learned in the last 5 years as we’ve designed the most innovative fulfilment and logistics solutions for etailers and retailers across our global network.

“Out of this has evolved what we believe is a market leading, cloud-based platform which enables customers to see the complete life cycle of a return.

“We didn’t simply want to sell on someone else’s flawed returns offering or processes, we wanted to create substantial value through aggressive first-mile procurement and controlling operations with SEKO staff at each hub point with complete transparency.”