Tower Cold Chain partners with TWS to expand in China
27 / 12 / 2023
Niall Balfour (L), Tower, and Henry Ang, TWS. Source: Tower Cold Chain
Temperature-controlled container firm Tower Cold Chain has partnered with Shanghai-based sales agent Tower & Winner Solutions (TWS) to expand its presence in China.
Tower products are already available from its existing hub in Shanghai but TWS has been tasked with identifying new projects, with a view towards opening additional hubs across China in the future.
TWS was created specifically to provide the local Chinese market with an efficient means to access Tower containers.
The company will manage all customer communication, business development and local billing.
“Local representation is critical to delivering the best possible service to our Chinese customers, now and in the future,” said Robert Paterson, Tower Cold Chain Asia Pacific general manager.
“By working with TWS, we have the perfect conduit to bring our robust, reliable and reusable solutions to the market.”
William Chong, chairman, TWS, added: “TWS China are very pleased to represent Tower Cold Chain as the exclusive GSA in China. We look forward to providing an effective, efficient temperature-controlled packaging solution to the China market.
“With the new GSA agreement in place, TWS and Tower Cold Chain will be able to further break through some of the previous obstacles and further enhance our cooperation for a win-win outcome for both parties in this huge potential China market.”
