Air Canada Cargo signs up for Rotate’s Sales Cockpit

Air Canada Cargo will use Rotate’s Sales Cockpit technology with the goal of increasing sales and monitoring performance of its operations.

The Sales Cockpit is web-based software that continually scans an airline’s data to automatically identify sales opportunities with customers.

Integrating this software with existing systems allows Air Canada Cargo to automatically open sales opportunities in its Customer Relationship Management platform and better monitor agreements to track performance against customer expectations, said Netherlands-based data and market analysis consultant Rotate.

This integration ensures sales teams have timely and relevant information to improve discussions and serve customers more effectively, added the company, part of the CargoTech group.

Matthieu Casey, managing director – commercial at Air Canada Cargo, said: “This partnership with Rotate and the roll-out of the Sales Cockpit will enable our Sales teams to provide more personalized and timely service to our customers while maintaining a consistent approach globally. This consistent approach allows us to work collaboratively and proactively as our customers’ needs change.”

The implementation of the Sales Cockpit is part of Air Canada Cargo’s broader digitalisation strategy, aimed at enhancing the overall customer experience.  

Ryan Keyrouse, chief executive at Rotate, added: “We are thrilled to support Air Canada Cargo in its digitalisation journey. Our collaboration has enhanced the Sales Cockpit, making it a more effective tool for their sales teams. The feedback from Air Canada Cargo has been important in refining the solution to better meet the needs of the industry.”

Etihad Cargo collaborated with Rotate to develop Sales Cockpit, which was launched across Etihad Cargo’s global network of stations in March.

Rotate now hopes to further extend this CargoTech solution to other airlines.

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