American Airlines Cargo invests in digitalisation

By Rebecca Jeffrey

Photo: IBS Software

American Airlines Cargo is further digitalising its cargo operations by deploying IBS Software’s latest iPartner Customer (iPC) solution to enable fast integration with online booking portal WebCargo, a Freightos Group company.

IBS Software’s iPartner Customer platform is equipped with out-of-the-box APIs that enable faster integration of airline cargo sales and distribution offerings.

The deployment allows American Airlines Cargo to take advantage of the business opportunities provided by WebCargo and reach a wider customer base.

iPC’s real-time data exchange means American Airlines Cargo can define and better control its distribution strategy by providing critical features such as smart filtering and configurable business rules.

IBS Software’s vision for iPC is to enable carriers to leverage a flexible and scalable platform, with an out-of-the-box capability to integrate digital sales channels. This design concept enabled the entire lifecycle of the integration between American Airlines Cargo and Freightos to be achieved in a matter of weeks.

The iPartner solutions was developed with a vision to enable airlines to digitise their integration capabilities with suppliers and partners and leverage the digitalisation boom in the industry to achieve tangible business benefits like better customer engagement, faster sales cycles and reduced operational costs.  

“At American Airlines Cargo, we are 100% committed to driving operational excellence through digital technology. Working with IBS Software on our integration with WebCargo enables us to provide our customers with an enhanced digital booking experience and access to the real-time rates and capacity that WebCargo offers, as well as expand our reach to new customers,” said Roger Samways, vice president commercial for American Airlines Cargo. “We’re excited to continue our partnership with IBS Software and tap into their unrivalled experience and expertise as we both aim to drive growth in the air cargo sector through digitalisation.”

“Modernising the air cargo industry through digital technology is critical to its continued growth, and American Airlines Cargo is a trailblazer. We are thrilled to further our partnership with them with this exciting new venture as they continue their journey to transform the service and experience they provide customers,” commented Ashok Rajan, head of cargo & logistics solutions at IBS Software.

American Airlines Cargo placed its capacity on WebCargo in March.

American Airlines Cargo joins WebCargo booking platform

American Airlines Cargo hopes to benefit from transatlantic expansion

Cargo revenues continue to surge at American in Q1


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