GSSA ATC signs up to booking portal CargoBooking

By Damian Brett

Image source: Shutterstock

General Sales and Services Agent (GSSA) ATC Aviation Service is adopting online booking solution CargoBooking.

The online portal, powered by Awery Aviation Software, allows ATC customers to book Airway Bills (AWB) and benefit from an end-to-end track-and-trace facility.

ATC is using CargoBooking in Germany, where it is headquartered, starting with a major airline customer, and will roll out the platform across its global network of 34 countries over coming weeks.

“We are continuously working to make the booking experience even smoother for our users,” said Paul Breburda, ATC vice president commercial. “80% of our customers are happy to handle simple inquiries by themselves.”

“The channel is already in use in test markets and has been well received.”

Ingo Zimmer, chief executive, ATC, added: “With the new e-booking tool, we are improving the digital interface to our customers, which is available 24/7.”

“The personal contact through our sales staff will continue to be maintained and focused on individual needs.

“The e-booking platform is the next big step to continue our digital growth path besides other IT tools supporting our operational efficiency.”

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