Suparna to leverage WorldACD cargo data insight

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China-based Suparna Airlines aims to build its air cargo expertise following the signing of a memorandum of understanding (MoU) with WorldACD Market Data.

The partnership is expected to enhance Suparna Airlines’ understanding of air cargo market dynamics, while it will also expand WorldACD’s air cargo database.

The air cargo market data and insights company will provide Suparna Airlines with in-depth air cargo data and analytics to support the airline’s commercial decision-making processes and strategic initiatives.

The partnership is anticipated to enable Suparna Airlines to gain a deeper insight into market size & share and rates, trends, customer opportunities and competitive dynamics.

“We are very excited to partner with Suparna Airlines,” said Ken de Witt Hamer, chief executive of WorldACD Market Data. “This partnership will not only provide Suparna Airlines with valuable market intelligence, but the participation of another airline from China will also further enrich our air cargo database, to the benefit of all our customers.”

“Partnering with WorldACD Market Data will provide us with crucial insights that will drive our strategic & commercial planning and decision making,” added Lin Wei, general manager of the cargo department at Suparna Airlines.

“We look forward to joining the large group of airlines that participate in WorldACD, so we can start using market data to further expand our international air cargo business.”

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Rebecca Jeffrey

Rebecca Jeffrey
New to aviation journalism, I joined Air Cargo News in late 2021 as deputy editor. I previously worked for Mercator Media’s six maritime sector magazines as a reporter, heading up news for Port Strategy. Prior to this, I was editor for Recruitment International (now TALiNT International). Contact me on: [email protected]