WebCargo launches revenue optimisation dashboard

WebCargo by Freightos has launched an airline dashboard that provides insights into demand patterns and pricing, and allows airlines to take action to improve sales and revenue.

The dashboard offers airlines nearly real-time data generated by analysing tens of thousands of monthly eBookings.

It provides general industry data, including the Freightos Air Index (FAX) with daily market pricing, as well as granular airline-specific lane-level insights, including market data on the customer price sensitivity, how soon before departure the majority of customers book or cancel freight, data on origins and destinations, and other market trends. 

Manel Galindo, chief executive of WebCargo, said: “WebCargo’s Airline Dashboard will transform airlines’ ability to optimise pricing and balance yield and volume.  Many airlines have been in the dark when it comes to broader industry behaviour.

“Our Dashboard fixes this while helping them analyse why customers are clicking on certain offers and passing on others. Visibility into customer behavior is invaluable for airlines’ pricing and revenue teams, especially when combined with tools to adjust their cargo offers to meet those needs and make the sale.”

“The dashboard is an amazing tool not only to understand performance but also to adjust pricing strategy in real time,” commented Andrés Romero, head of revenue management for American Airlines Cargo. “Leveraging the data from the dashboard, we have been able to attract more revenue and adapt more quickly to market changes.”

One standout feature of the Airline Dashboard is “Look to book ratios”, which helps optimise pricing based on how often potential customers who see an offer actually book it. 

This also provides visibility into how customers weight factors like price, transit time, weight-break, or brand loyalty, when making a booking.

Toke Høgild, head of commercial at Scandinavian Airlines’ SAS Cargo Group, an early adopter of the dashboard, noted: “With WebCargo’s Airline Dashboard, the new data that becomes available through digital sales gives us the ability to steer, navigate and test in new ways.”

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